
Why Luxury Buyers Are Opting for Indie Fragrances Over Big Brands
The perfume industry is witnessing a shift as consumers increasingly favor niche fragrances over traditional designer scents. While major fashion houses like Chanel and Dior continue to dominate in sales, independent perfume brands such as Byredo, Le Labo, and Frederic Malle are rapidly gaining traction among luxury buyers. One reason

